A new snack item has won the heart of Garfield, the notorious lasagna-loving feline who is now the focus of a new feature film, aptly titled The Garfield Movie. Chris Pratt voices Garfield in the movie, revealing the orange kitty cat’s origin story as an adopted cat. In the trailer for The Garfield Movie, Garfield is seen indulging in Popchips Nacho flavor snacks. This is part of a collaboration between Columbia Pictures/Alcon Entertainment and Popchips, which includes a limited-edition Nacho bag featuring Garfield, releasing alongside the film.
Popchips Nacho Garfield bags are now available at select Walmart, Aldi, Sprouts, Stop & Shop, Giant Eagle, Redner’s, Fresh Thyme, Cub Foods, Hy-Vee, Festival Foods, and other retail locations. These limited-edition bags are prominently displayed in large orange shippers featuring cat paw prints and stripes, highlighting Garfield’s adoration for the nacho-flavored chips.
“With its irresistible cheesy flavor, Popchips Nacho embodies the perfect snacking experience,” says Marshall Osborne, Chief Growth Officer of Our Home. “Its satisfying crunch and irresistible taste are captured perfectly in this amusing movie scene, just like Garfield, audiences everywhere will find it hard to resist.”
Garfield hosting a hometown screening
Popchips is hosting a Hometown Screening Sweepstakes for Garfield fans. Enter online or via Facebook/Instagram by May 19th at 8 pm EST. One grand prize winner will get a year’s supply of Popchips and a hometown movie screening for 150. Fifty winners will receive VIP prizes: two movie tickets and Garfield merchandise. Fans can also engage with Garfield on TikTok and Instagram using augmented reality filters like Catch the Chip, where they toss chips into Garfield’s mouth.
From May 3rd, Angelenos can visit the Popchips wall at 8201 Melrose Ave for a unique experience. A colossal mural depicts Garfield eyeing a giant Popchips Nacho bag, while orange pawprints guide visitors to the photo spot. Popchips also offers an augmented reality filter that lets passersby step into the chip bag and become Garfield’s favorite snack.
“Collaborating was important to us so Popchips fans could interact with Garfield in a fun way,” explains Osborne. “That’s how we developed a unique augmented reality filter for Instagram where users enter the <em>Nacho </em>bag to get a fun, up-close view. It’s a great way to get people excited about the new movie.”
The Popchips mural wall will be on display in May. Angelenos can find the Popchips team distributing Nacho samples and swag on the weekends of May 4-5 and May 11-12. Visitors can experience the bold, cheesy flavor and receive an extra bag to enjoy while watching the movie in theaters.
What is The Garfield Movie about?
In the highly anticipated film, Garfield, the beloved Monday-loathing, lasagna-adoring feline icon voiced by Chris Pratt, embarks on an extraordinary outdoor adventure. After reuniting with his estranged father, Vic, a wizened street cat voiced by Samuel L. Jackson, Garfield and his loyal sidekick Odie find themselves thrust into a hilarious and perilous heist, propelled by Vic’s audacious plan.
Mark your calendars for May 24th, as the beloved cartoon cat Garfield makes his big-screen debut in “The Garfield Movie.”